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RETAIL

 
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CHANGE THE WAY YOU DO BUSINESS

Retailers are becoming more reliant on data-driven decision making, and video analytics is rich source of data for all retailers to gain insights into who is visiting their stores and how their customers are interacting with their brand.

 

Our Retail analytics suite empowers you with customer intelligence that helps you to really understand your customers.  


From recognising high-value customers, to exploring the best ways to engage with them, through knowing exactly the number of visitors entering your store, or comparing the effectiveness of your in-store promotions, we have an analytics plan for you.  

PEOPLE COUNTING

People Counting analytics allows retailers to manage staff effectively and utilising this data can show accurate conversion statistics. This gives store managers, regional managers and owners the ability to drill down into a single-store level or regional level and understand the performance of their retail stores. It also allows store managers to effectively manage labour hours, and staff the store according to historic data on foot traffic.

HEAT MAPPING

Heat Mapping analytics allows retailers to understand how customers move through a store, where they stand and browse and where the thoroughfares are. This data is particularly useful for Marketing and store managers to more effectively manage where advertising material is placed and how staff interact with customers.

HUMAN RECOGNITION

AFN Solutions is able to integrate People Counting with Point of Sales (POS) Systems to deliver a number of tangible insights about your customers entering your premise. AFN Solutions has the ability to pair your advanced analytics with the power of face recognition, age, gender and sentiment to provide altogether a better understanding of customer movement and behaviour. Real-time customer insights provide instant understanding of customer interaction with products and displays, as well as for example proactively recognise threats.

 

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