August 10th, 2021
AFN’s retail analytics software is a unique cloud service that transforms any video camera into a visual merchandising, auditing, and business intelligence tool that can be accessed from any device. At its core, these analytics allow retailers to measure and improve customer engagement.
As consumers increasingly move online to shop, it is essential for retailers to optimise the customer experience to keep them shopping in physical stores. AFN uses intelligent video analytics such as people counting, path maps, heat maps and demographics. This information provides retailers with measurable data to create effective, targeted marketing campaigns and increase operational efficiency.
Discover retail analytics that are more than just data. Our Retail analytics suite empowers you with customer intelligence that helps you to really understand your customers.
From recognising high-value customers, to exploring the best ways to engage with them, through knowing exactly the number of visitors entering your store, or comparing the effectiveness of your in-store promotions, we have an analytics plan for you.
Our Analytic Suite
Ignite Prism transforms any video camera into a visual merchandising, auditing, and business intelligence tool that can be accessed from any device.
Heat Maps & Path Maps
Optimise merchandising using heat maps and path maps to identify which displays and product pairings increase customer engagement.
Use people counting to identify exactly when and where a store is the busiest or least occupied, and generate rosters to reduce or increase staff where necessary.
Use heat maps to understand product interaction, customer movement and dwell, and position products with higher profit margins in high engagement areas.
Generate Path maps in any area of your store, on any camera. Optimise the customer journey and see how layout changes affect customer traffic.